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17min 02s
24/09/2024

How I Built It: $40K/Month iPhone App

# πŸ“± Building a $40,000/Month Mobile App with No Coding Experience ## πŸ‘¨β€πŸ’Ό Introduction to Steven Creada - Currently makes **$40,000 per month** in recurring revenue from his mobile app "Puff Count" - Has amassed over **12 million downloads** across all his apps - Recent earnings: $43,000 in the last 30 days, $112,000 in the last 90 days ## πŸ’‘ Why Mobile Apps Are a Great Business Model - **Unlimited scale**: Build once, sell millions of times - **Global reach**: Can reach anyone on the planet - **Low barrier to entry**: Doesn't require coding experience - **Untapped market**: Not many people are developing mobile apps ## πŸ” Finding the Right App Idea - **Solve your own problems**: Take mental notes of issues you face daily - **Be your own ideal user**: Makes product development more intuitive - **Focus on transformation**: Weight loss, quitting vaping, etc. - **Look for painful problems**: When you solve real issues, marketing becomes easier ## βœ… Validating Your App Idea - **Market research**: Use tools like Sensor Tower to analyze competitors - **Check Google Trends**: Look for growing interests - **Social media research**: Steven saw vaping videos going viral on TikTok - **Commit to your idea**: Don't give up too quickly (Steven didn't make money for 4-6 months) ## πŸ› οΈ Building Your App (No Coding Required) 1. **Brain dump everything**: Features, competitors, app functionality 2. **Sketch the app**: Use paper and pencil to draw out the interface 3. **Use 99designs**: Upload sketches to get professional UI designs 4. **Hire developers on Upwork**: Preferably from Eastern Europe for quality/price ratio 5. **Pay per project**: Not hourly, only when the app is complete 6. **Start with templates**: Use ThemeForest for affordable starter templates 7. **Keep it simple**: Launch an MVP first, then iterate ## πŸ“£ Marketing Your App - **TikTok is king**: Best platform for marketing mobile apps - **Study viral content**: Save successful videos in your niche to understand what works - **Entertainment first**: Make content entertaining, with a quick call-to-action at the end - **Leverage successful organic content**: Use well-performing organic content for paid ads - **Work with influencers**: Find affordable creators who can make content for your app ## πŸ’° Monetization Strategies - **In-app purchases**: Best for utility/tool apps where users don't spend much time - **Subscription model**: Weekly, monthly, or yearly payments - **Hard paywall**: Unskippable screen that requires payment to access features - **Free trial**: Get users to commit to a free trial before accessing features - **A/B test pricing**: Steven tested prices from $4 to $12 to find optimal pricing - **Focus on LTV**: Lifetime Value is the most important metric ## 🧰 Essential Tools - **Upwork**: For finding developers - **99designs**: For UI design - **Superwall**: For A/B testing paywalls - **Revenue Cat**: For analytics and user lifetime value data - **AppsFlyer**: As an MMP (Mobile Measurement Partner) - **TikTok & Facebook Ads**: For paid traffic - **Mixpanel/Amplitude**: For in-depth analytics ## πŸ”‘ Key Advice for Success - **Health niche is profitable**: Apps helping people improve their health tend to do well - **Iteration is crucial**: Keep improving based on user feedback - **Be patient**: Puff Count took 4 years to become profitable - **Build a team**: Outsource what you're not good at - **Launch simple**: Go to market with something basic and affordable - **Talk to users**: Get feedback and iterate based on data ## 🌟 Final Thoughts Steven emphasizes that building successful mobile apps doesn't require technical experienceβ€”just determination, willingness to learn, and persistence. The key is to solve real problems, understand your users, and focus heavily on marketing.

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